Optimal checkout strategies for online retailers
--S. Sajeesh, Ashutosh Singh, Pradeep Bhardwaj [Publisher] [Google Scholar]
The impact of mobile app adoption on physical and online channels
--Boram Lim, Ying Xie, Ernan Haruvy [Publisher] [Google Scholar]
Management Science, 68(9)
Experimentation and Start-up Performance: Evidence from A/B Testing
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Marketing Letters, 33(3)
Marketing insights from text analysis
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How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
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