Week 2022 04 19

Journal of Business Research, 145:

Machine learning in marketing: A literature review, conceptual framework, and research agenda
--Eric W.T. Ngai, Yuanyuan Wu [Publisher] [Google Scholar]

Artificial intelligence and the shaping of the business context
--Daniela Corsaro, Stephen L. Vargo, Charles Hofacker, Francesco Massara [Publisher] [Google Scholar]

In-Home Service Consumption: A Systematic Review, Integrative Framework and Future Research Agenda
--Tsiotsou, Rodoula H. and Achilleas Boukis [Publisher] [Google Scholar]

Journal of Interactive Marketing, 57(1):

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media
--Yashar Dehdashti, Aidin Namin, Brian T. Ratchford, Lawrence B. Chonko [Publisher] [Google Scholar]

Sponsorship Disclosure of Influencers – A Curse or a Blessing?
--Andrea Giuffredi-Kähr, Alisa Petrova, Lucia Malär [Publisher] [Google Scholar]

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires
--Bianca Harms, Janny C. Hoekstra, Tammo H. A. Bijmolt [Publisher] [Google Scholar]

Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups
--Ana Babić Rosario, Cristel Antonia Russell, Doreen Ellen Shanahan [Publisher] [Google Scholar]

Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence
--Maja Golf-Papez, Ekant Veer [Publisher] [Google Scholar]

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts
--Lauren I. Labrecque, Ereni Markos, Mujde Yuksel, Tracy A. Khan [Publisher] [Google Scholar]

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
--Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, Delane Botelho [Publisher] [Google Scholar]

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation
--Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, Peeter W. J. Verlegh [Publisher] [Google Scholar]

Journal of Service Management, 33(3):

Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management
--Robert V. Kozinets [Publisher] [Google Scholar]