20 March 2022

Week 2022 03 22

Journal of Marketing, 86(2):

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
--Jonathan Z. Zhang, Chun-Wei Chang and Scott A. Neslin [Publisher] [Google Scholar]

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
--Qiang (Kris) Zhou, B. J. Allen, Richard T. Gretz and Mark B. Houston [Publisher] [Google Scholar]

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
--Yanhao “Max” Wei, Jihoon Hong and Gerard J. Tellis [Publisher] [Google Scholar]

How Consumer Orchestration Work Creates Value in the Sharing Economy
--Daiane Scaraboto and Bernardo Figueiredo [Publisher] [Google Scholar]

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