Social Media as a Form of Virtual Whistleblowing: Empirical Evidence for Elements of the Diamond Model
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Journal of Marketing Research, 58(6):
Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
--Rajdeep Grewal, Sachin Gupta, and Rebecca Hamilton [Publisher] [Google Scholar]
Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion
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The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News
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Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware
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Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey
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Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study
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A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)
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The Power of Brand Selfies
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Emotional Expressions and Brand Status
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