Social media resources and capabilities as strategic determinants of social media performance
--André Marchand, Thorsten Hennig-Thurau, Jan Flemming [Publisher] [Google Scholar]
The risk of programmatic advertising: Effects of website quality on advertising effectiveness
--Edlira Shehu, Nadia Abou Nabout, Michel Clement [Publisher] [Google Scholar]
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
--Lisan Lesscher, Lara Lobschat, Peter C. Verhoef [Publisher] [Google Scholar]
MIS Quarterly, 45(3)
When All Products Are Digital: Complexity and Intangible Value in the Ecosystem of Digitizing Firms
--Pouya Rahmati, Ali Tafti, J. Christopher Westland, and Cesar Hidalgo [Publisher] [Google Scholar]
Anger in Consumer Reviews: Unhelpful but Persuasive?
--Dezhi Yin, Samuel D. Bond, and Han Zhang [Publisher] [Google Scholar]
Assessing the Unacquainted: Inferred Reviewer Personality and Review Helpfulness
--Angela Xia Liu, Yilin Li, and Sean Xin Xu [Publisher] [Google Scholar]
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