This Way Up: The Effectiveness of Mobile Vertical Video Marketing
--Lana Mulier, Hendrik Slabbinck and Iris Vermeir [Publisher] [Google Scholar]
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media
--Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott and Claire M. Moeller [Publisher] [Google Scholar]
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
--Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon and Richard A. Briesch [Publisher] [Google Scholar]
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
--Tathagata Ghosh, Sreejesh S and Yogesh K. Dwivedi [Publisher] [Google Scholar]
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media
--Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang and Zhaozheng Yin [Publisher] [Google Scholar]
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising
--Kyung-ah Byun, Minghui Ma, Kevin Kim and Taeghyun Kang [Publisher] [Google Scholar]
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media
--Malgorzata Karpinska-Krakowiak and Martin Eisend [Publisher] [Google Scholar]
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments
--Marcel Goic, Andrea Rojas and Ignacio Saavedra [Publisher] [Google Scholar]
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