10 April 2021

Week 2021 04 14

Decision Sciences, 52(2)

Valuing Personal Data with Privacy Consideration
--Li, Xiao-Bai, Xiaoping Liu, and Luvai Motiwalla [Publisher] [Google Scholar]

Psychology & Marketing, 38(5)

Effects of online brand communities on millennials' brand loyalty in the fashion industry
--Wilson Ozuem, Michelle Willis, Kerry Howell, Guida Helal, Silvia Ranfagni, Geoff Lancaster [Publisher] [Google Scholar]

Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective
--Wilson Ozuem, Michelle Willis, Kerry Howell, Geoff Lancaster, Raye Ng [Publisher] [Google Scholar]

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