22 November 2020

Week 2020 11 24

Marketing Letters, 31(4):

The disruptive potential of drones
--Stefanie Beninger, Karen Robson [Publisher] [Google Scholar]

Platform data strategy
--Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah [Publisher] [Google Scholar]

Consumer decisions with artificially intelligent voice assistants
--Benedict G. C. Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel [Publisher] [Google Scholar]

How can machine learning aid behavioral marketing research?
--Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu [Publisher] [Google Scholar]

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