25 October 2020

Week 2020 10 27

Quantitative Marketing and Economics, 18:

Social network design for inducing effort
--Pinar Yildirim, Yanhao Wei, Christophe Van den Bulte & Joy Lu [Publisher] [Google Scholar]

Journal of Interactive Marketing, 52

Disclosure of Vlog Advertising Targeted to Children
--Steffi De Jans, Liselot Hudders [Publisher] [Google Scholar]

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey
--Koen Pauwels, Bernadette van Ewijk [Publisher] [Google Scholar]

Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews
--Kemefasu Ifie [Publisher] [Google Scholar]

Seize the Day: How Online Retailers Should Respond to Positive Reviews
--Jintao Wu, Tong Wu, Bodo B. Schlegelmilch [Publisher] [Google Scholar]

Negative Consequences of Storytelling in Native Advertising
--Jamie L. Grigsby, Hillary N. Mellema [Publisher] [Google Scholar]

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)
--Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
--Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, Motoaki Sugiura [Publisher] [Google Scholar]

Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages
--Denitsa Dineva, Jan Breitsohl, Brian Garrod, Philip Megicks [Publisher] [Google Scholar]

Psychology & Marketing, 37(11)

How online trust evolves over time: The role of social perception
--Christine Ye, Charles F. Hofacker, John Peloza, Alexis Allen [Publisher] [Google Scholar]

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