Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
--Manfred Krafft, Laszlo Sajtos and Michael Haenlein [Publisher] [Google Scholar]
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
--Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen and Maura L. Scott [Publisher] [Google Scholar]
Digital Analytics: Modeling for Insights and New Methods
--Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt and Dmitriy Potapov [Publisher] [Google Scholar]
Brave New World? On AI and the Management of Customer Relationships
--Barak Libai, Yakov Bart, Sonja Gensler, Charles F.Hofacker, Andreas Kaplan, Kim Kötterheinrich, Eike Benjamin Kroll [Publisher] [Google Scholar]
Transforming the Customer Experience Through New Technologies
--Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume and Venkatesh Shankar [Publisher] [Google Scholar]
The Role of Marketing in Digital Business Platforms
--Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen Wirtz [Publisher] [Google Scholar]
Artificial Intelligence and Marketing: Pitfalls and Opportunities
--Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock and Florian von Wangenheim [Publisher] [Google Scholar]
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