Week 2019 12 10

International Journal of Research in Marketing, 36(4):

Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer
-Tanya Mark, Jan Bulla, Rakesh Niraj, Ingo Bulla, Wolfgang Schwarzwäller [Publisher] [Google Scholar]

Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search
-Erik Maier [Publisher] [Google Scholar]

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
-Christian Homburg, Karin Lauer, Arnd Vomberg [Publisher] [Google Scholar]

Composing tweets to increase retweets
-Nima Y. Jalali, Purushottam Papatla [Publisher] [Google Scholar]

Journal of Advertising Research, 59(4):

Editor's Desk: What Do We Know about Social-Media Marketing?
-John B. Ford [Publisher] [Google Scholar]

Speaker's Box: The Accountability Crisis In Advertising and Marketing: Self-Regulation and Deeper Metrics Are Needed to Survive the Digital Age
-David W. Stewart [Publisher] [Google Scholar]

What We Know about Social-Media Marketing

The Impact of Airing Super Bowl Television Ads Early on Social Media: Benefits and Drivers of Watching, Liking, And Sharing Advertisements on Social Media
-Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, and Danielle M. Walls [Publisher] [Google Scholar]

How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior? Informational versus Emotional Message Strategy: A Computational Analysis
-Taemin Kim, Hyejin Kim, and Yunhwan Kim [Publisher] [Google Scholar]

Consumers' Responses to Facebook Advertising across PCs and Mobile Phones: A Model for Assessing the Drivers Of Approach and Avoidance of Facebook Ads
-Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell [Publisher] [Google Scholar]

How Measuring Consumer Conversations Can Reveal Advertising Performance
-Brad Fay, Ed Keller, Rick and Larkin [Publisher] [Google Scholar]

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness
-Priska Linda Breves, Nicole Liebers, Marina Abt, and Annika Kunze [Publisher] [Google Scholar]

Regular Articles

Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle: In China, TV Ads Benefit from Prior Online Exposure, but Not Vice-Versa
-June Soo Lee and Demetrios Vakratsas [Publisher] [Google Scholar]

Journal of Business Research, 106:

The great game of business: Advancing knowledge on gamification in business contexts
-Nancy V. Wünderlich, Anders Gustafsson, Juho Hamari, Petri Parvinen and André Haff [Publisher] [Google Scholar]

Examining an asymmetric effect between online customer reviews emphasis and overall satisfaction determinants
-Xun Xu [Publisher] [Google Scholar]

Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective
-Graeme McLean, Kofi Osei-Frimpong, Khalid Al-Nabhani and Hannah Marriott [Publisher] [Google Scholar]

The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research
-Mika Vanhala, Chien Lu, Jaakko Peltonen, Sanna Sundqvist, Jyrki Nummenmaa and Kalervo Järvelin [Publisher] [Google Scholar]

Designing gamified apps for sustainable consumption: A field study
-Rory Mulcahy, Rebekah Russell-Bennett and Dawn Iacobucci [Publisher] [Google Scholar]

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty
-Jiyoung Hwang and Laee Choi [Publisher] [Google Scholar]

Experiences that matter? The motivational experiences and business outcomes of gamified services
-Tobias Wolf, Welf H. Weiger and Maik Hammerschmidt [Publisher] [Google Scholar]

Gamification: A cognitive-emotional view
-Jeffrey K. Mullins and Rajiv Sabherwal [Publisher] [Google Scholar]

Individualizing gamified systems: The role of trait competitiveness and leaderboard design
-Christoph E. Höllig, Andranik Tumasjan and Isabell M. Welpe [Publisher] [Google Scholar]

Goal achievement, subsequent user effort and the moderating role of goal difficulty
-Dominik Gutt, Tobias von Rechenberg and Dennis Kundisch [Publisher] [Google Scholar]

Journal of Marketing, 84(1):

Uniting the Tribes: Using Text for Marketing Insight
-Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, and David A. Schweidel [Publisher] [Google Scholar]

Commentary: Mind Your Text in Marketing Practice
-Chris Chapman [Publisher] [Google Scholar]

Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
-Taly Reich and Sam J. Maglio [Publisher] [Google Scholar]

Marketing Science, 38(6):

Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
-Nico Neumann, Catherine E. Tucker, and Timothy Whitfield [Publisher] [Google Scholar]

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
-Xueming Luo, Siliang Tong, Zheng Fang, and Zhe Qu [Publisher] [Google Scholar]

Monetizing Online Marketplaces
-Hana Choi and Carl F. Mela [Publisher] [Google Scholar]

Search Advertising: Budget Allocation Across Search Engines
-Mohammad Zia and Ram C. Rao [Publisher] [Google Scholar]
Test & Roll: Profit-Maximizing A/B Tests
-Elea McDonnell Feit and Ron Berman [Publisher] [Google Scholar]