Marketing Science, 38(4):
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
Mina Ameri, Elisabeth Honka, and Ying Xie
https://pubsonline.informs.org/doi/10.1287/mksc.2019.1155
Learning in Online Advertising
W. Jason Choi and Amin Sayedi
https://pubsonline.informs.org/doi/10.1287/mksc.2019.1154
Search and Learning at a Daily Deals Website
Mantian (Mandy) Hu, Chu (Ivy) Dang, and Pradeep K. Chintagunta
https://pubsonline.informs.org/doi/10.1287/mksc.2019.1156
Journal of the Academy of Marketing Science, 47(5):
When pushing back is good: the effectiveness of brand responses to social media complaints
Marius Johnen & Oliver Schnittka
https://link.springer.com/article/10.1007/s11747-019-00661-x
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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