Journal of Consumer Research, 46(2):
Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes
-Jaakko Aspara; Kristina Wittkowski [Publisher] [Google Scholar]
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews
-Tom van Laer; Jennifer Edson Escalas; Stephan Ludwig; Ellis A van den Hende [Publisher] [Google Scholar]
Journal of Marketing Research, 56(4):
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
-Martin Mende, Maura L. Scott, Jenny van Doorn, Dhruv Grewal, and Ilana Shanks [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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