Week 2019 03 19

Journal of Advertising Research, 59(1):

Allocating Spending On Digital-Video Advertising - A Longitudinal Analysis Across Digital and Television
-Nazrul I. Shaikh, Mahima Hada and Niva Shrestha [Publisher] [Google Scholar]

Journal of Research in Interactive Marketing, 13(1):

Customer engagement in an e-commerce brand community
-Anupama Vohra and Neha Bhardwaj [Publisher] [Google Scholar]

Antecedents of consumers’ reliance on online product reviews
-Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley A. O’Reilly, and Amy MacMillan [Publisher] [Google Scholar]

Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates
-Andrew J. Dahl, Kenyatta Barber, and James Peltier [Publisher] [Google Scholar]

Mobile games: players’ experiences with in-app purchases
-Aina Ravoniarison and Cédric Benito [Publisher] [Google Scholar]

Does valence of product review matter?
-Nicky Chang Bi, Ruonan Zhang, and Louisa Ha [Publisher] [Google Scholar]

Drivers of SMS advertising acceptance: a mixed-methods approach
-Yousra Bakr, Ahmed Tolba, and Hakim Meshreki [Publisher] [Google Scholar]

Cross-cultural differences in the adoption of social media
-Dhoha A. Alsaleh, Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur [Publisher] [Google Scholar]