Week 2018 12 04

International Journal of Research in Marketing, 35(4):

 Extracting brand information from social networks: Integrating image, text, and social tagging data
-Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker [Publisher] [Google Scholar]

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
-Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau [Publisher] [Google Scholar]

Targeting online display ads: Choosing their frequency and spacing
-Steffen Försch, Evert de Haan [Publisher] [Google Scholar]

When consumers become project backers: The psychological consequences of participation in crowdfunding
-Sally Bitterl, Martin Schreier [Publisher] [Google Scholar]