Week 2018 10 16

Australasian Marketing Journal, 26(3):

When nothing is what it seems: A digital marketing research agenda
-Ko de Ruyter, Debbie Isobel Keeling, Liem Viet Ngo [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(6):

The emotional review–reward effect: how do reviews increase impulsivity?
-Scott Motyka, Dhruv Grewal, Elizabeth Aguirre, Dominik Mahr, Ko de Ruyter & Martin Wetzels [Publisher] [Google Scholar]

Management Science, 64(10):

Procurement Policies for Mobile-Promotion Platforms
-Manmohan Aseri, Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee [Publisher] [Google Scholar]

User-Generated Content and Competing Firms’ Product Design
-Young Kwark, Jianqing Chen, and Srinivasan Raghunathan [Publisher] [Google Scholar]

The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
-Pei-Yu Chen, Yili Hong, and Ying Liu [Publisher] [Google Scholar]

Psychology & Marketing, 35(10):

Viral video ads: Emotional triggers and social media virality
-Angeliki Nikolinakou, Karen Whitehill King [Publisher] [Google Scholar]