Week 2018 05 12

Journal of Interactive Marketing, 42:

https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/42

Management Science, 64(5):

Behavior-Based Advertising
-Qiaowei Shen and J. Miguel Villas-Boas [Publisher] [Google Scholar]

Stimulating Online Reviews by Combining Financial Incentives and Social Norms
-Gordon Burtch, Yili Hong, Ravi Bapna, and Vladas Griskevicius [Publisher] [Google Scholar]

Cost Drivers of Versioning: Pricing and Product Line Strategies for Information Goods
-Ramnath K. Chellappa and Amit Mehra [Publisher] [Google Scholar]

Psychology & Marketing, 35(6):

Understanding cross-product purchase intention in an IT brand extension context
-Yue Guo Ying Zhu Stuart J. Barnes Yongchuan Bao Xiaotong Li Khuong Le-Nguyen [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 16(2):

Flirting with the enemy: online competitor referral and entry-deterrence
-Jianqiang Zhang, Zhuping Liu, Raghunath Singh Rao [Publisher] [Google Scholar]