04 March 2018

Week 2018 03 06

Journal of Business Research, 85:

Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
-Guei-Hua Huang, Nikolaos Korfiatis, Chun-Tuan Chang [Publisher] [Google Scholar]

Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
-Françoise Simon, Vesselina Tossan [Publisher] [Google Scholar]

The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking
-Eran Manes, Anat Tchetchik [Publisher] [Google Scholar]

Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers
-Graeme McLean, Khalid Al-Nabhani, Alan Wilson [Publisher] [Google Scholar]

Journal of International Marketing, 26(1):

International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
-George F. Watson, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier [Publisher] [Google Scholar]

Management Science, 64(2):

Dynamic Pricing in Social Networks: The Word-of-Mouth Effect
-Amir Ajorlou, Ali Jadbabaie, and Ali Kakhbod [Publisher] [Google Scholar]

Psychology & Marketing, 35(4):

My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
-Rita R. Silva and Sascha Topolinsk [Publisher] [Google Scholar]








No comments:

Post a Comment