Journal of Business and Industrial Marketing, 32(8):
Social media capability in B2B marketing: toward a definition and a research model
Yun Wang, Michel Rod, Shaobo Ji, Qi Deng
http://www.emeraldinsight.com/doi/full/10.1108/JBIM-10-2016-0250
Journal of Marketing, 81(6):
Online Shopping and Social Media: Friends or Foes?
Yuchi Zhang, Michael Trusov, Andrew T. Stephen and Zainab Jamal
http://journals.ama.org/doi/full/10.1509/jm.14.0344
The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
Sandeep Arora, Frenkel ter Hofstede and Vijay Mahajan
http://journals.ama.org/doi/full/10.1509/jm.15.0205
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
Cheng Zhang, Chee Wei Phang, Qingsheng Wu and Xueming Luo
http://journals.ama.org/doi/full/10.1509/jm.16.0038
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