Journal of Marketing Research, 54(5):
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Georgios Zervas, Davide Proserpio and John W. Byers
http://journals.ama.org/doi/full/10.1509/jmr.15.0204
Can Offline Stores Drive Online Sales?
Kitty Wang and Avi Goldfarb
http://journals.ama.org/doi/pdf/10.1509/jmr.14.0518
Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
Manuel Chica and William Rand
http://journals.ama.org/doi/full/10.1509/jmr.15.0443
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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