Week 2017 07 18

Journal of Marketing, 81(4):

Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
-Manpreet Gill, Shrihari Sridhar, and Rajdeep Grewal [Publisher] [Google Scholar]

The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics
-Dominik Papies and Harald J. van Heerde [Publisher] [Google Scholar]

Harvesting Brand Information from Social Tags
-Hyoryung Nam, Yogesh V. Joshi, and P.K. Kannan [Publisher] [Google Scholar]

Predicting Mobile Advertising Response Using Consumer Colocation Networks
-Peter Pal Zubcsek, Zsolt Katona, and Miklos Sarvary [Publisher] [Google Scholar]

Journal of Consumer Research, 44(2):

Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion
-James A. Mourey ; Jenny G. Olson; Carolyn Yoon [Publisher] [Google Scholar]


Fired Up for the Future: How Time Shapes Sharing
-Evan Weingarten; Jonah Berger [Publisher] [Google Scholar]

Journal of Service Research, 20(3):

NPS and Online WOM: Investigating the Relationship Between Customers’ Promoter Scores and eWOM Behavior
-Néomie Raassens, Hans Haans [Publisher] [Google Scholar]