Week 2017 06 23

Journal of the Academy of Marketing Science, 45(4):

Negative word of mouth can be a positive for consumers connected to the brand
-Andrew E. Wilson, Michael D. Giebelhausen and Michael K. Brady [Publisher] [Google Scholar]

Journal of Advertising Research, 57(2):

Numbers, Please: The Downside of Digital Word of Mouth And the Pursuit of Media Quality - How Social Sharing Is Disrupting Digital Advertising Models and Metrics
-Gian M. Fulgoni and Andrew Lipsman [Publisher] [Google Scholar]

What We Know about Word of Mouth

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline - Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
-Brad Fay and Rick Larkin [Publisher] [Google Scholar]

The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues - Revisiting Prospect Theory: How WOM about Movies Drives Loss-Aversion and Reference-Dependence Behaviors
-Yeujun Yoon, Charin Polpanumas and Young Joon Park [Publisher] [Google Scholar]

Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth - A Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement
-Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal and Jan Kietzmann [Publisher] [Google Scholar]

What Makes Online Promotional Games Go Viral? Comparing the Impact of Player Skills Versus Incentive Rewards on Game Recommendation
-Damien Renard and Denis Darpy [Publisher] [Google Scholar]

Management Science, 63(6):

Online Grocery Retail: Revenue Models and Environmental Impact
-Elena Belavina, Karan Girotra, and Ashish Kabra [Publisher] [Google Scholar]

Psychology & Marketing, 34(7):

Consumer self-construal and trust as determinants of the reactance to a recommender advice
-Muhammad Aljukhadar, Valerie Trifts and Sylvain Senecal [Publisher] [Google Scholar]

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
-Wanqi Gong and Xigen Li [Publisher] [Google Scholar]

Under the sway of a mobile device during an in-store shopping experience
-Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Alan J. Dubinsky and Dena Hale [Publisher] [Google Scholar]