Week 2016 11 08

Annual Review of Economics, 8:
Peer-to-Peer Markets
-Liran Einav, Chiara Farronato, and Jonathan Levin [Publisher] [Google Scholar]

Journal of Business Ethics, 139(1):

Exploring the Legality of Consumer Anti-branding Activities in the Digital Age
-S. Umit Kucuk [Publisher] [Google Scholar]

Journal of Business Research, 70:

Linking online niche sales to offline brand conditions
-Jungmin Son, Jikyung (Jeanne) Kim, Jeonghye Choi, Mingyung Kim [Publisher] [Google Scholar]

Branding strategies for high-technology products: The effects of consumer and product innovativeness
-Yann Truong, Richard R. Klink, Geoff Simmons, Amir Grinstein, Mark Palmer [Publisher] [Google Scholar]

Elements of strategic social media marketing: A holistic framework
-Reto Felix, Philipp A. Rauschnabel, Chris Hinsch [Publisher] [Google Scholar]

Branding co-creation with members of online brand communities
-Nick Hajli, Mohana Shanmugam, Savvas Papagiannidis, Debra Zahay, Marie-Odile Richard [Publisher] [Google Scholar]

Predicting the “helpfulness” of online consumer reviews
-Jyoti Prakash Singh, Seda Irani, Nripendra P. Rana, Yogesh K. Dwivedi, Sunil Saumya, Pradeep Kumar Roy [Publisher] [Google Scholar]

Working consumers: Co-creation of brand identity, consumer identity and brand community identity
-Iain Black, Cleopatra Veloutsou [Publisher] [Google Scholar]

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system
-Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristine Anthoni Brandis [Publisher] [Google Scholar]