Journal of Marketing Research, 53(5)
The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice
- Rajesh Bhargave, Antonia Mantonakis, and Katherine White [Full Article] [Google Scholar]
Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
- David Dubois, Andrea Bonezzi, and Matteo De Angelis [Full Article] [Google Scholar]
Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
- Hao Shen, Meng Zhang, and Aradhna Krishna [Full Article] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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