Week 2016 08 16

Marketing Letters, 10(3):

The unrealized value of incentivized eWOM recommendations
-John Kim, Gillian Naylor, Eugene Sivadas, Vijayan Sugumaran [Publisher] [Google Scholar]

Indicators of opinion leadership in customer networks: self-reports and degree centrality
-Hans Risselada, Peter C. Verhoef, Tammo H. A. Bijmolt [Publisher] [Google Scholar]

The effect of disfluency on consumer perceptions of information security
-Yong-Wan Park, Paul M. Herr, Byung Cho Kim [Publisher] [Google Scholar]

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
-Sommer Kapitan, David H. Silvera [Publisher] [Google Scholar]

Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
-Bert Weijters, Frank Goedertier [Publisher] [Google Scholar]