Week 2016 07 12

Journal of Marketing, 80(4):

Relating Online, Regional, and National Advertising to Firm Value
-Shrihari Sridhar, Frank Germann, Charles Kang, and Rajdeep Grewal
[Full Article] [Google Scholar]

Management Science, 62(7):

Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
-Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang [Publisher] [Google Scholar]

Cumulative Growth in User-Generated Content Production: Evidence from Wikipedia
-Aleksi Aaltonen, Stephan Seiler [Publisher] [Google Scholar]