Week 2016 05 24

Industrial Marketing Management, 55:

Platforms in service-driven manufacturing: Leveraging complexity by connecting, sharing, and integrating
-Ville Eloranta, Taija Turunen [Publisher] [Google Scholar]

Journal of Consumer Research, 43(1):

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
-Christopher A. Summers, Robert W. Smith, and Rebecca Walker Reczek [Publisher] [Google Scholar]

Journal of Global Marketing, 29(2):

Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia
-John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim & Kee-Sook Lim [Publisher] [Google Scholar]

Journal of Strategic Marketing, 24(3/4):

Non-monetary social and network value: understanding the effects of non-paying customers in new media
-Linda D. Hollebeek & Roderick J. Brodie [Publisher] [Google Scholar]