Week 2016 01 19

Journal of Consumer Behaviour, 15(1):

The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self–brand connection
-Maria Sicilia, Elena Delgado-Ballester and Mariola Palazon [Publisher] [Google Scholar]

Journal of Product Innovation Management, 33(2):

Leveraging Social Networks to Develop Radically New Products
-Dawn Iacobucci and Steve Hoeffler [Publisher] [Google Scholar]

Psychology & Marketing, 33(2):

Understanding the Impact of Online Reviews on Customer Choice: A Probability Discounting Approach
-Asle Fagerstrøm, Gheorghita Ghinea and Lars Sydnes [Publisher] [Google Scholar]