Journal of Applied Psychology, 100(6):
Social media: A contextual framework to guide research and practice.
-McFarland, Lynn A.; Ployhart, Robert E. [Publisher] [Google Scholar]
Journal of Marketing, 79(6):
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
-Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke [Publisher] [Google Scholar]
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
-Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishnan [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
No comments:
Post a Comment