05 September 2015

Week 2015 09 08

Journal of Interactive Marketing, 31:

How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
-Pernille Rydén, Torsten Ringberg, Ricky Wilke [Publisher] [Google Scholar]

A Meta-analytic Investigation of the Role of Valence in Online Reviews
-Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens [Publisher] [Google Scholar]

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior
-Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse [Publisher] [Google Scholar]

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions
-Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu [Publisher] [Google Scholar]

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience
-Katia Campo, Els Breugelmans [Publisher] [Google Scholar]

Journal of Marketing Research, 52(5):

Measuring and Managing Consumer Sentiment in an Online Community Environment
-Christian Homburg, Laura Ehm, and Martin Artz [Publisher] [Google Scholar]

Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
-Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, and Tracey S. Danaher [Publisher] [Google Scholar]

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
-Nathan M. Fong, Zheng Fang, and Xueming Luo [Publisher] [Google Scholar]

Strategic Management Journal, 36(10):

The double-edged sword of recombination in breakthrough innovation
-Sarah Kaplan and Keyvan Vakili [Publisher] [Google Scholar]

The market that never was: Turf wars and failed alliances in mobile payments
-Pinar Ozcan and Filipe M. Santos [Publisher] [Google Scholar]










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