15 April 2023

Week 2023 04 18

Journal of the Academy of Marketing Science, 51(3)

From tablet to table: How augmented reality influences food desirability
--William Fritz, Rhonda Hadi, Andrew Stephen [Publisher] [Google Scholar]

Examining post-purchase consumer responses to product automation
--Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian [Publisher] [Google Scholar]

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
--Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng [Publisher] [Google Scholar]

The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
--Kirk Kristofferson, Lea Dunn [Publisher] [Google Scholar]

Journal of Service Management, 34(3)

Frontline employee expectations on working with physical robots in retailing
--Kim Willems, Nanouk Verhulst, Laurens De Gauquier, Malaika Brengman [Publisher] [Google Scholar]

Piloting personalization research through data-rich environments: a literature review and future research agenda
--Khalid Mehmood, Katrien Verleye, Arne De Keyser, Bart Larivière [Publisher] [Google Scholar]

Value creation and cost reduction in health care – outcomes of online participation by health-care professionals
--Jens Hogreve, Andrea Beierlein [Publisher] [Google Scholar]

Empathetic creativity for frontline employees in the age of service robots: conceptualization and scale development
--Khoa The Do, Huy Gip, Priyanko Guchait, Chen-Ya Wang, Eliane Sam Baaklini [Publisher] [Google Scholar]

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