How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
--Su Jung Kim, Mi Hyun Lee, Juwon Hong & Sungho Park [Publisher] [Google Scholar]
Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation
--Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick [Publisher] [Google Scholar]
Journal of Advertising, 52(3)
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
--Iman Ahmadi, Adrian Waltenrath & Christian Janze [Publisher] [Google Scholar]
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