Week 2023 03 21

International Journal of Research in Marketing, 40(1)

Blockchain meets marketing: Opportunities, threats, and avenues for future research
--Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu [Publisher] [Google Scholar]

Designing Distributed Ledger technologies, like Blockchain, for advertising markets
--Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur [Publisher] [Google Scholar]

Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
--Z. John Zhang [Publisher] [Google Scholar]

How can non-fungible tokens bring value to brands
--Anatoli Colicev [Publisher] [Google Scholar]

Blockchain technology for creative industries: Current state and research opportunities
--Nikhil Malik, Yanhao "Max" Wei, Gil Appel, Lan Luo [Publisher] [Google Scholar]

What blockchain can and can’t do: Applications to marketing and privacy
--Alex Marthews, Catherine Tucker [Publisher] [Google Scholar]

Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
--Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana [Publisher] [Google Scholar]

More than a Feeling: Accuracy and Application of Sentiment Analysis
--Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp [Publisher] [Google Scholar]

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
--Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding [Publisher] [Google Scholar]

Consistency and commonality in advertising content: Helping or Hurting?
--Maren Becker, Maarten J. Gijsenberg [Publisher] [Google Scholar]

Immediate and enduring effects of digital badges on online content consumption and generation
--Shijie Lu, Ying Xie, Xingyu Chen [Publisher] [Google Scholar]

Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
--Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann [Publisher] [Google Scholar]

Investigating the effect of status changes in review platforms
--Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera [Publisher] [Google Scholar]

Journal of Advertising, 52(2)

What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
--Felix Septianto, Widya Paramita & Sheng Ye [Publisher] [Google Scholar]

Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems
--Dmitri Williams, Euna Mehnaz Khan, Nishith Pathak & Jaideep Srivastava [Publisher] [Google Scholar]

Journal of Business Ethics, 183(3)

Are Algorithmic Decisions Legitimate? The Effect of Process and Outcomes on Perceptions of Legitimacy of AI Decisions
--Kirsten Martin, Ari Waldman [Publisher] [Google Scholar]

Management Science, 60(3)

Personalized Pricing and Distribution Strategies
--Bruno Jullien, Markus Reisinger, and Patrick Rey [Publisher] [Google Scholar]