Journal of Advertising, 49(3):
The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
--Ya You & Amit M. Joshi [Publisher] [Google Scholar]
Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
--Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin & Russell N. Laczniak [Publisher] [Google Scholar]
Tracking Fraudulent and Low-Quality Display Impressions
--Patricia Callejo, Ángel Cuevas, Rubén Cuevas, Mercedes Esteban-Bravo & Jose M. Vidal-Sanz [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
26 July 2020
20 July 2020
Week 2020 07 21
Journal of Consumer Research, 47(2)
The Smartphone as a Pacifying Technology
--Shiri Melumad; Michel Tuan Pham [Publisher] [Google Scholar]
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
--Rhonda Hadi; Ana Valenzuela [Publisher] [Google Scholar]
Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality
--Tripat Gill [Publisher] [Google Scholar]
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill
--Thomas P Novak [Publisher] [Google Scholar]
The Smartphone as a Pacifying Technology
--Shiri Melumad; Michel Tuan Pham [Publisher] [Google Scholar]
Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback
--Rhonda Hadi; Ana Valenzuela [Publisher] [Google Scholar]
Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality
--Tripat Gill [Publisher] [Google Scholar]
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill
--Thomas P Novak [Publisher] [Google Scholar]
12 July 2020
Week 2020 07 14
Journal of Service Research, 23(3):
What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
--Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J. L. Schepers, Jaakko Aspara, and Kai N. Bergner [Publisher] [Google Scholar]
Consumers Complain More Fiercely Through Small-Screen Devices: The Role of Spatial Crowding Perception
--Yuanyuan Zhou, Bin Tian, Tingting Mo, and Zhuoying Fei [Publisher] [Google Scholar]
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership
--Martin P. Fritze, André Marchand, Andreas B. Eisingerich, and Martin Benkenstein [Publisher] [Google Scholar]
Psychology & Marketing, 37(8):
Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
--Angel Hsing‐Chi Hwang, Jeeyun Oh, Angeline Close Scheinbaum [Google Scholar]
What Gets Measured Gets Done: Can Self-Tracking Technologies Enhance Advice Compliance?
--Kristina Wittkowski, Jan F. Klein, Tomas Falk, Jeroen J. L. Schepers, Jaakko Aspara, and Kai N. Bergner [Publisher] [Google Scholar]
Consumers Complain More Fiercely Through Small-Screen Devices: The Role of Spatial Crowding Perception
--Yuanyuan Zhou, Bin Tian, Tingting Mo, and Zhuoying Fei [Publisher] [Google Scholar]
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership
--Martin P. Fritze, André Marchand, Andreas B. Eisingerich, and Martin Benkenstein [Publisher] [Google Scholar]
Psychology & Marketing, 37(8):
Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention
--Angel Hsing‐Chi Hwang, Jeeyun Oh, Angeline Close Scheinbaum [Google Scholar]
05 July 2020
Week 2020 07 07
Journal of Marketing Research, 57(4)
Free Shipping Promotions and Product Returns
--Edlira Shehu, Dominik Papies, and Scott A. Neslin [Publisher] [Google Scholar]
Management Science, 66(7):
A Balancing Act of Regulating On-Demand Ride Services
--Jiayi Joey Yu, Christopher S. Tang, Zuo-Jun Max Shen, and Xiqun Michael Chen [Publisher] [Google Scholar]
Creating Platforms by Hosting Rivals
--Andrei Hagiu, Bruno Jullien, and Julian Wright [Publisher] [Google Scholar]
Free Shipping Promotions and Product Returns
--Edlira Shehu, Dominik Papies, and Scott A. Neslin [Publisher] [Google Scholar]
Management Science, 66(7):
A Balancing Act of Regulating On-Demand Ride Services
--Jiayi Joey Yu, Christopher S. Tang, Zuo-Jun Max Shen, and Xiqun Michael Chen [Publisher] [Google Scholar]
Creating Platforms by Hosting Rivals
--Andrei Hagiu, Bruno Jullien, and Julian Wright [Publisher] [Google Scholar]