Week 2018 02 20

Experimental Economics, 21(1):

Conducting interactive experiments online
-Antonio A. Arechar, Simon Gächter & Lucas Molleman [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(2):

Pre-release consumer buzz
-Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau and Martin Spann [Publisher] [Google Scholar]

Quantitative Marketing and Economics, 16(1):

Marek, James Hodges Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
-Kirthi Kalyanam, John McAteer, Jonathan Marek, James Hodges & Lifeng Lin [Publisher] [Google Scholar]

Journal of Consumer Marketing, 35(1):

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media
-Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata, and Aleshia Weible [Publisher] [Google Scholar]

Academy of Management Journal, 61(1):

Motivation and Ability? A Behavioral Perspective on the Pursuit of Radical Invention in Multi-Technology Incumbents
-J. P. Eggers and Aseem Kaul [Publisher] [Google Scholar]

Week 2018 02 13

Journal of Business Ethics, 147(3):

Product Placement in Old and New Media: Examining the Evidence for Concern
-Lynne Eagle & Stephan Dahl [Publisher] [Google Scholar]

Journal of Political Economy, 126(1):

Auctions versus Posted Prices in Online Markets
-Liran Einav, Chiara Farronato, Jonathan Levin, Neel Sundaresan [Publisher] [Google Scholar]

Journal of Interactive Marketing, 41:

Positive Effects of Disruptive Advertising on Consumer Preferences
-Raoul Bell, Axel Buchner [Publisher] [Google Scholar]

Do Colors Change Realities in Online Shopping?
-Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Monle Lee [Publisher] [Google Scholar]

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
-Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann [Publisher] [Google Scholar]

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
-Lane T. Wakefield, Robin L. Wakefield [Publisher] [Google Scholar]

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses
-Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal [Publisher] [Google Scholar]

Making-the-Product-Happen: A Driver of Crowdfunding Participation
-David Zvilichovsky, Shai Danziger, Yael Steinhart [Publisher] [Google Scholar]

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
-Zhenzhen Zhao, Damien Renard [Publisher] [Google Scholar]

Week 2018 02 06

Journal of Service Management, 29(1):

http://www.emeraldinsight.com/toc/josm/29/1

A roadmap for driving customer word-of-mouth
Timothy Lee Keiningham, Roland T. Rust, Bart Lariviere, Lerzan Aksoy, and Luke Williams

Management Science, 64(1):

Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry
-Laurina Zhang [Publisher] [Google Scholar]

First Impressions Matter: An Experimental Investigation of Online Financial Advice
-Julie R. Agnew, Hazel Bateman, Christine Eckert, Fedor Iskhakov, Jordan Louviere, and Susan Thorp [Publisher] [Google Scholar]

International Journal of Advertising, 37(1):

The current state of knowledge on electronic word-of-mouth in advertising research
-Shu-Chuan Chu & Juran Kim [Publisher] [Google Scholar]

#Me and brands: understanding brand-selfie posters on social media
-Yongjun Sung, Eunice Kim & Sejung Marina Choi [Publisher] [Google Scholar]

Understanding the effects of different review features on purchase probability
-Su Jung Kim, Ewa Maslowska & Edward C. Malthouse [Publisher] [Google Scholar]

Preannouncement messages: impetus for electronic word-of-mouth
-Hao Zhang & Yung Kyun Choi [Publisher] [Google Scholar]

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
-Jiye Shin, Heeju Chae & Eunju Ko [Publisher] [Google Scholar]

Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
-Yaeri Kim, Yookyung Park, Youseok Lee & Kiwan Park [Publisher] [Google Scholar]

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
-Mikyoung Kim & Doori Song [Publisher] [Google Scholar]

What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
-Manu Bhandari & Shelly Rodgers [Publisher] [Google Scholar]

The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
-Jameson L. Hayes, Yan Shan & Karen Whitehill King [Publisher] [Google Scholar]

Week 2018 01 30

Journal of Consumer Research, 44(5):

Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference
-Ahreum Maeng, Pankaj Aggarwal [Publisher] [Google Scholar]