30 May 2016

Week 2016 05 31

Journal of Business Research, 69(8):

Freedom from ownership: An exploration of access-based consumption
-Stephanie J. Lawson, Mark R. Gleim, Rebeca Perren, Jiyoung Hwang [Publisher] [Google Scholar]

Technological opinion leadership: The role of personal innovativeness, gadget love, and technological innovativeness
-Ramendra Thakur, Arifin Angriawan, John H. Summey [Publisher] [Google Scholar]

Marketing Science, 35(3):

Mining Brand Perceptions from Twitter Social Networks
-Aron Culotta, Jennifer Cutler [Publisher] [Google Scholar]

A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
-Xiao Liu, Param Vir Singh, Kannan Srinivasan [Publisher] [Google Scholar]

Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
-Michael Trusov, Liye Ma, Zainab Jamal [Publisher] [Google Scholar]

Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
-Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores [Publisher] [Google Scholar]

A Video-Based Automated Recommender (VAR) System for Garments
-Shasha Lu, Li Xiao, Min Ding [Publisher] [Google Scholar]

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
-Daniel M. Ringel, Bernd Skiera [Publisher] [Google Scholar]







21 May 2016

Week 2016 05 24

Industrial Marketing Management, 55:

Platforms in service-driven manufacturing: Leveraging complexity by connecting, sharing, and integrating
-Ville Eloranta, Taija Turunen [Publisher] [Google Scholar]

Journal of Consumer Research, 43(1):

An Audience of One: Behaviorally Targeted Ads as Implied Social Labels
-Christopher A. Summers, Robert W. Smith, and Rebecca Walker Reczek [Publisher] [Google Scholar]

Journal of Global Marketing, 29(2):

Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia
-John H. Heinrichs, Abdulrahman Al-Aali, Jeen-Su Lim & Kee-Sook Lim [Publisher] [Google Scholar]

Journal of Strategic Marketing, 24(3/4):

Non-monetary social and network value: understanding the effects of non-paying customers in new media
-Linda D. Hollebeek & Roderick J. Brodie [Publisher] [Google Scholar]





13 May 2016

Week 2016 05 17

American Economic Review, 106(5):

Copyright Infringement in the Market for Digital Images
-Hong Luo and Julie Holland Mortimer [Publisher] [Google Scholar]

Cornell Hospitality Quarterly, 57(2):

What's in a Word' Building Program Loyalty through Social Media Communication
-Carola Raab, Orie Berezan, Anjala S. Krishen, and Sarah Tanford [Publisher] [Google Scholar]

Journal of Marketing, 80(3):

Brand Buzz in the Echoverse
-Kelly Hewett, William Rand, Roland T. Rust, and Harald J. van Heerde [Publisher] [Google Scholar]

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
-Andrea Kähr, Bettina Nyffenegger, Harley Krohmer, and Wayne D. Hoyer [Publisher] [Google Scholar]




06 May 2016

Week 2016 05 10

Business Horizons, 59(3):

What's new about new media? How multi-channel networks work with content creators
-Jacob Gardner, Kevin Lehnert [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 35(1):

Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection
-Kristen L. Walker [Publisher] [Google Scholar]

Journal of Services Marketing, 30(2):

Understanding the role of regulatory focus in e-tailing activities
-Gopal Das [Publisher] [Google Scholar]


Week 2016 05 03

Journal of Business Research, 69(7):

How mobile payment influences the overall store price image
-Tomas Falk, Werner H. Kunz, Jeroen J.L. Schepers, Alexander J. Mrozek [Publisher] [Google Scholar]

Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
-Stefanie Paluch, Nancy V. Wünderlich [Publisher] [Google Scholar]
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites


-Paul E. Ketelaar, Loes Janssen, Maurice Vergeer, Eva A. van Reijmersdal, Rik Crutzen, Jonathan van ‘t Riet [Publisher] [Google Scholar]

Journal of Interactive Marketing, 34:

Special Issue on Mobile Marketing
-Edited by Venkatesh Shankr [Publisher]