Week 2015 12 01

Journal of Computer-Mediated Communication, 20(6):

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company
-Corné Dijkmans, Peter Kerkhof, Asuman Buyukcan-Tetik and Camiel J. Beukeboom [Publisher] [Google Scholar]

The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews
-Paul E. Ketelaar, Lotte M. Willemsen, Laura Sleven and Peter Kerkhof [Publisher] [Google Scholar]

Journal of Interactive Advertising, 15(2):

Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance
-Nina Limpf & Hilde A.M. Voorveld [Publisher] [Google Scholar]

Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
-Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

Journal of Retailing, 91(4):

The Evolution of Marketing Channels: Trends and Research Directions
-George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan [Publisher] [Google Scholar]

Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
-Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni, Marcos Fava Neves [Publisher] [Google Scholar]

E-Service Quality: A Meta-Analytic Review
-Markus Blut, Nivriti Chowdhry, Vikas Mittal, Christian Brock [Publisher] [Google Scholar]

Marketing Letters, 26(4):

The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
-Romain Cadario [Publisher] [Google Scholar]

The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
-Marco Caliendo, Michel Clement, Edlira Shehu Pages 423-436 [Publisher] [Google Scholar]

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
-Steven D’Alessandro, Lester Johnson, David Gray, Leanne Carter [Publisher] [Google Scholar]

The impact of consumer avatars in Internet retailing on self-congruity with brands
-Alexandra Aguirre-Rodriguez, Adriana M. Bóveda-Lambie, Paul W. Miniard [Publisher] [Google Scholar]

Week 2015 11 24

Journal of Business Research, 69(1):

User-generated content about brands: Understanding its creators and consumers
-Sue Vaux Halliday [Publisher] [Google Scholar]

Journal of Direct, Data and Digital Marketing Practice, 17(2):

The art of mistiming: How interruptions make mobile coupon campaigns effective
-Syagnik (Sy) Banerjee and Rishika Rishika [Publisher] [Google Scholar]

Journal of Product & Brand Management, 24(7):

Antecedents of brand love in online network-based communities. A social identity perspective
-Maria Vernuccio, Margherita Pagani, Camilla Barbarossa and Alberto Pastore [Publisher] [Google Scholar]

Journal of Public Policy & Marketing, 34(2):

Privacy Notices as Tabula Rasa: An Empirical Investigation into How Complying with a Privacy Notice Is Related to Meeting Privacy Expectations Online
-Kirsten Martin [Publisher] [Google Scholar]

Marketing Science, 34(6):

Keyword Search Advertising and Limited Budgets
-Woochoel Shin [Publisher] [Google Scholar]

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
-Shijie Lu, Yi Zhu, and Anthony Dukes [Publisher] [Google Scholar]

Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
-Chunhua Wu [Publisher] [Google Scholar]

Marketing Theory, 15(4):

Brand volunteering: Value co-creation with unpaid consumers
-Bernard Cova, Stefano Pace, and Per Skålén [Publisher] [Google Scholar]

Week 2015 11 17

Journal of Applied Psychology, 100(6):

Social media: A contextual framework to guide research and practice.
-McFarland, Lynn A.; Ployhart, Robert E. [Publisher] [Google Scholar]

Journal of Marketing, 79(6):

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
-Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke [Publisher] [Google Scholar]

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
-Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishnan [Publisher] [Google Scholar]

Week 2015 11 10

Journal of the Academy of Marketing Science, 43(6)

Your mileage may vary: Managing untargeted consumers’ reactions to promotions
-Scott A. Thompson, Richard A. Gooner & Anthony Kim [Publisher] [Google Scholar]

Journal of Business Research, 68(12)

Positive marketing: A new theoretical prototype of sharing in an online community
-Michael T. Krush, Julia R. Pennington, Aubrey R. Fowler, John D. Mittelstaedt [Publisher] [Google Scholar]

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
-Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret [Publisher] [Google Scholar]

Journal of Marketing Education, 37(3):

Special Issue: Digital and Social Media Marketing in Business Education: Implications for Student Engagement
-Guest editors: Victoria L. Crittenden and William F. Crittenden [Publisher] [Google Scholar]

Management Science, 61(11):

Standardization and the Effectiveness of Online Advertising
-Avi Goldfarb and Catherine E. Tucker [Publisher] [Google Scholar]