Week 2022 05 24

Journal of Interactive Marketing, 57(2):

Publisher's Note
--Matt Weingarden [Publisher] [Google Scholar]

When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms
--Iris van Ooijen [Publisher] [Google Scholar]

Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes
--Ali Esmaeeli, Cornelia (Connie) Pechmann, and Judith J. Prochaska [Publisher] [Google Scholar]

A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels
--Robin Wünderlich, Nancy V. Wünderlich, and Florian v. Wangenheim [Publisher] [Google Scholar]

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
--Gerrit Sundermann and Juha Munnukka [Publisher] [Google Scholar]

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy
--Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes, and Shawndra Hill [Publisher] [Google Scholar]

Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries
--Kunal Swani and George R. Milne [Publisher] [Google Scholar]

Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
--Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, and María I. Viedma-del-Jesús [Publisher] [Google Scholar]

The Role of Humor in Management Response to Positive Consumer Reviews
--Junyun Liao, Chunyu Li, and Raffaele Filieri [Publisher] [Google Scholar]

Drivers of Consumers’ Willingness to Answer an eWOM Solicitation for a Time-Limited Offer
--Camille Lacan, Emmanuelle Le Nagard, and Pierre Desmet [Publisher] [Google Scholar]

Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence
--Tim Hilken, Jonas Heller, Debbie I. Keeling, Mathew Chylinski, Dominik Mahr, and Ko de Ruyter [Publisher] [Google Scholar]

Marketing Science, 41(3):

Frontiers: The Identity Fragmentation Bias
--Tesary Lin and Sanjog Misra [Publisher] [Google Scholar]

Frontiers: Supporting Content Marketing with Natural Language Generation
--Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, and Daniel Dan [Publisher] [Google Scholar]

The Perils of Personalized Pricing with Network Effects
--Bita Hajihashemi, Amin Sayedi, and Jeffrey D. Shulman [Publisher] [Google Scholar]

Skippable Ads: Interactive Advertising on Digital Media Platforms
--Anthony Dukes, Qihong Liu, and Jie Shuai [Publisher] [Google Scholar]

Influencing Social Media Influencers Through Affiliation
--Amy Pei and Dina Mayzlin [Publisher] [Google Scholar]

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
--Shuo Zhang, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang [Publisher] [Google Scholar]

Week 2022 05 17

POSTING TYPE: TOCs

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Psychology & Marketing, 39(6):

Alexa, what do we know about conversational commerce? Insights from a systematic literature review
--Weng Marc Lim, Satish Kumar, Sanjeev Verma, Rijul Chaturvedi [Publisher] [Google Scholar]

The impacts of electronic versus waiter ordering on consumer's healthy food choice
--Hui Wu, Ling Zhou, Faizan Ali, Ji-hong Chen, Mulin Niu, Jinyi Hu [Publisher] [Google Scholar]

'Looking sharp': Price typeface influences awareness of spending in mobile payment
--Jaewoo Park, Carlos Velasco, Charles Spence [Publisher] [Google Scholar]

Strategic Management Journal, 43(6):

On top of the game? The double‐edged sword of incorporating social features into freemium products
--Joost Rietveld, Joe N. Ploog [Publisher] [Google Scholar]

Week 2022 05 10

Management Science, 68(4):

Personalized Robo-Advising: Enhancing Investment Through Client Interaction
--Agostino Capponi, Sveinn Ólafsson, and Thaleia Zariphopoulou [Publisher] [Google Scholar]

Exploring the Competitive Dimension of Omnichannel Retailing
--M. Serkan Akturk and Michael Ketzenberg [Publisher] [Google Scholar]

Journal of Marketing Research, 59(3):

Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
--Kaitlin Woolley and Marissa A. Sharif [Publisher] [Google Scholar]

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
--Ishita Chakraborty, Minkyung Kim, and K. Sudhir [Publisher] [Google Scholar]

Week 2022 05 03

Journal of Advertising, 51(1):

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
--Chen Lou [Publisher] [Google Scholar]

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
--Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann [Publisher] [Google Scholar]

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
--Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
--Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park [Publisher] [Google Scholar]

Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
--Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort [Publisher] [Google Scholar]

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
--Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen [Publisher] [Google Scholar]

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Google Scholar]

Marketing Letters, 33(2):

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
--Karthik Sridhar, Ashish Kumar, Ram Bezawada [Publisher] [Google Scholar]

Virtual currencies: different schemes and research opportunities
--Gianluca Scheidegger, Priya Raghubir [Publisher] [Google Scholar]