Week 2021 02 02

Journal of Interactive Marketing, 53:

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

--Christian Neuerburg, Nicole Koschate-Fischer, Christian Pescher [Publisher] [Google Scholar]

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
--Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens, Guda van Noort [Publisher] [Google Scholar]

Certainty in Language Increases Consumer Engagement on Social Media
--Todd Pezzuti, James M. Leonhardt, Caleb Warren [Publisher] [Google Scholar]

The Role of Social Media Content Format and Platform in Users' Engagement Behavior
--Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad [Publisher] [Google Scholar]

Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)
--Tun-Min (Catherine) Jai, Dan Fang, Forrest S. Bao, Russell N. James, Tianwen Chen, Weidong Cai [Publisher] [Google Scholar]

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
--Mainak Sarkar, Arnaud De Bruyn [Publisher] [Google Scholar]

Emoji, Playfulness, and Brand Engagement on Twitter
--Lindsay McShane, Ethan Pancer, Maxwell Poole, Qi Deng [Publisher] [Google Scholar]

Past, Present, and Future of Electronic Word of Mouth (EWOM)
--Sanjeev Verma, Neha Yadav [Publisher] [Google Scholar]

Strategic Management Journal, 42(2):

Platform diffusion at temporary gatherings: Social coordination and ecosystem emergence
--Tommy Pan Fang, Andy Wu, David R. Clough [Publisher] [Google Scholar]