Next frontiers of research in data driven marketing: Will techniques keep up with data tsunami?
--Jagdish Sheth and Charles H. Kellstadt [Publisher] [Google Scholar]
Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective
--Trang P. Tran, Enping Shirley Mai and Erik C. Taylor [Publisher] [Google Scholar] -
Marketing in a data-driven digital world: Implications for the role and scope of marketing
--Denish Shah and B. P. S. Murthi [Publisher] [Google Scholar] -
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
--Bernhard Swoboda and Amelie Winters [Publisher] [Google Scholar]
Managing relationships on social media in business-to-business organisations
--Severina Cartwright, Iain Davies and Chris Archer-Brown [Publisher] [Google Scholar] -
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
--José Flecha-Ortíz, María Santos-Corrada, Virgin Dones-González, Evelyn López-González and Alberto Vega [Publisher] [Google Scholar]
A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
--Stephanie Meek, Violetta Wilk and Claire Lambert [Publisher] [Google Scholar]
Social media services branding: The use of corporate brand names
--Kunal Swani, George R. Milne and Elizabeth G. Miller [Publisher] [Google Scholar]
Unpacking the complex interactions among customers in online fan pages
--Anna Farmaki, Hossein Olya and Babak Taheri [Publisher] [Google Scholar]
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