Week 2021 02 02

Journal of Interactive Marketing, 53:

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

--Christian Neuerburg, Nicole Koschate-Fischer, Christian Pescher [Publisher] [Google Scholar]

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
--Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens, Guda van Noort [Publisher] [Google Scholar]

Certainty in Language Increases Consumer Engagement on Social Media
--Todd Pezzuti, James M. Leonhardt, Caleb Warren [Publisher] [Google Scholar]

The Role of Social Media Content Format and Platform in Users' Engagement Behavior
--Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad [Publisher] [Google Scholar]

Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)
--Tun-Min (Catherine) Jai, Dan Fang, Forrest S. Bao, Russell N. James, Tianwen Chen, Weidong Cai [Publisher] [Google Scholar]

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning
--Mainak Sarkar, Arnaud De Bruyn [Publisher] [Google Scholar]

Emoji, Playfulness, and Brand Engagement on Twitter
--Lindsay McShane, Ethan Pancer, Maxwell Poole, Qi Deng [Publisher] [Google Scholar]

Past, Present, and Future of Electronic Word of Mouth (EWOM)
--Sanjeev Verma, Neha Yadav [Publisher] [Google Scholar]

Strategic Management Journal, 42(2):

Platform diffusion at temporary gatherings: Social coordination and ecosystem emergence
--Tommy Pan Fang, Andy Wu, David R. Clough [Publisher] [Google Scholar]

Week 2021 01 26

Journal of Business Research, 125:

Next frontiers of research in data driven marketing: Will techniques keep up with data tsunami?
--Jagdish Sheth and Charles H. Kellstadt [Publisher] [Google Scholar]

Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective
--Trang P. Tran, Enping Shirley Mai and Erik C. Taylor [Publisher] [Google Scholar] -

Marketing in a data-driven digital world: Implications for the role and scope of marketing
--Denish Shah and B. P. S. Murthi [Publisher] [Google Scholar] -

Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
--Bernhard Swoboda and Amelie Winters [Publisher] [Google Scholar]

Managing relationships on social media in business-to-business organisations
--Severina Cartwright, Iain Davies and Chris Archer-Brown [Publisher] [Google Scholar] -

Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
--José Flecha-Ortíz, María Santos-Corrada, Virgin Dones-González, Evelyn López-González and Alberto Vega [Publisher] [Google Scholar]

A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews
--Stephanie Meek, Violetta Wilk and Claire Lambert [Publisher] [Google Scholar]

Social media services branding: The use of corporate brand names
--Kunal Swani, George R. Milne and Elizabeth G. Miller [Publisher] [Google Scholar]

Unpacking the complex interactions among customers in online fan pages
--Anna Farmaki, Hossein Olya and Babak Taheri [Publisher] [Google Scholar]

Week 2021 01 19

Manufacturing Service Operations Management, 23(1):

How Does a Return Period Policy Change Affect Multichannel Retailer Profitability?
--Necati Ertekin and Anupam Agrawal [Publisher] [Google Scholar]

Management Science, 67(1):

The Effects of Search Advertising on Competitors: An Experiment Before a Merger
--Joseph Golden and John Joseph Horton [Publisher] [Google Scholar]

How Do Product Attributes and Reviews Moderate the Impact of Recommender Systems Through Purchase Stages?
--Dokyun Lee and Kartik Hosanagar [Publisher] [Google Scholar]

Week 2021 01 12

Journal of the Academy of Marketing Science, 49(1)

A strategic framework for artificial intelligence in marketing
--Ming-Hui Huang, Roland T. Rust [Google Scholar]

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
--Fangfang Li, Jorma Larimo, Leonidas C. Leonidou [Google Scholar]

Journal of Marketing Research, 58(1)

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions
--Srinivas Tunuguntla and Paul R. Hoban [Publisher] [Google Scholar]

Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief
--Xiaobing Song, Jihye Jung, and Yinlong Zhang [Publisher] [Google Scholar]

Journal of Service Management, 32(1)

How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the pandemic crisis
--Wided Batat [Google Scholar]