Journal of Business Research, 110:
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
--S.P. Raj, Byong-Duk Rhee, K. Sivakumar [Publisher] [Google Scholar]
Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States
--Shu-Chuan Chu, Hsuan-Ting Chen, Chen Gan [Publisher] [Google Scholar]
The effectiveness of random discounts for migrating customers to the mobile channel
--Eline L.E. De Vries, Sha Zhang [Publisher] [Google Scholar]
Management Science, 66(3):
Search Personalization Using Machine Learning
--Hema Yoganarasimhan [Publisher] [Google Scholar]
Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb
--Ruomeng Cui, Jun Li, and Dennis J. Zhang [Publisher] [Google Scholar]
A Research Framework for Business Models: What Is Common Among Fast Fashion, E-Tailing, and Ride Sharing?
--Gérard P. Cachon [Publisher] [Google Scholar]
Psychology & Marketing, 37(3)
Millennials' use of online social networks for job search: The Ecuadorian case
--Giovanni Lucero-Romero, Leopoldo G. Arias-Bolzmann [Publisher] [Google Scholar]
Out-of-stock, sold out, or unavailable? Framing a product outage in online retailing
--Robert A. Peterson, Yeolib Kim, Jaeseok Jeong [Publisher] [Google Scholar]
Brand engagement in self-concept and consumer engagement in social media: The role of the source
--Christina Giakoumaki, Areti Krepapa [Publisher] [Google Scholar]
Psychology & Marketing, 37(4):
The effects of online negative word-of-mouth on dissatisfied customers: A frustration–aggression perspective
--Yllka Azemi, Wilson Ozuem, Kerry E. Howell [Publisher] [Google Scholar]
User-generated content in the era of digital well-being: A netnographic analysis in a healthcare marketing context
--Maria Teresa Cuomo, Debora Tortora, Alex Giordano, Giuseppe Festa, Gerardino Metallo, Erika Martinelli [Publisher] [Google Scholar]
No comments:
Post a Comment