Week 2020 03 02

Journal of Business Research, 109:

How to measure quality in multi-channel retailing and not die trying
-Emiliano Acquila-Natale, Santiago Iglesias-Pradas [Publisher] [Google Scholar]

A framework for Facebook advertising effectiveness: A behavioral perspective
-Melanie Wiese, Carla Martínez-Climent, Dolores Botella-Carrubi [Publisher] [Google Scholar]

The role of the store in managing postpurchase complaints for omnichannel shoppers
-Maria-Jose Miquel-Romero, Marta Frasquet, Alejandro Molla-Descals [Publisher] [Google Scholar]

Does gamification affect brand engagement and equity? A study in online brand communities
-Nannan Xi, Juho Hamari [Publisher] [Google Scholar]

Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews
-Daria Plotkina, Andreas Munzel, Jessie Pallud [Publisher] [Google Scholar]

Moving forward: The effectiveness of online apologies framed with hope on negative behavioural intentions in crises
-Yi Xiao, Verolien Cauberghe, Liselot Hudders [Publisher] [Google Scholar]

Journal of International Marketing, 28(1)

Borderless Media: Rethinking International Marketing
-Jagdish N. Sheth [Publisher] [Google Scholar]

Global Brand Building and Management in the Digital Age
-Jan-Benedict E.M. Steenkamp [Publisher] [Google Scholar]

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
-Hyoryung Nam and P.K. Kannan [Publisher] [Google Scholar]

Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide
-Renana Peres, Sunali Talwar, Liav Alter, Michal Elhanan, and Yuval Friedmann [Publisher] [Google Scholar]

The Digital and Physical Footprint of Dark Net Markets
-Felipe Thomaz [Publisher] [Google Scholar]