Journal of Advertising Research, 58(4)
What do we know about digital attribution?
-Special issue [Publisher] [Google Scholar]
Consumption Markets & Culture, 22(1):
Big data
-John Deighton [Publisher] [Google Scholar]
Management Science, 64(12):
The Effect of Subscription Video-on-Demand on Piracy: Evidence from a Household-Level Randomized Experiment
-Miguel Godinho de Matos, Pedro Ferreira, and Michael D. Smith [Publisher] [Google Scholar]
Pricing with Cookies: Behavior-Based Price Discrimination and Spatial Competition
-Chongwoo Choe, Stephen King, and Noriaki Matsushima [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
16 December 2018
09 December 2018
Week 2018 12 11
Journal of Business Research, 95:
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
-Mercy Mpinganjira, Daniel K. Maduku [Publisher] [Google Scholar]
The value of social media for innovation: A capability perspective
-Marie-Isabelle Muninger, Wafa Hammedi, Dominik Mahr [Publisher] [Google Scholar]
Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
-Stephanie Feiereisen, Dina Rasolofoarison, Kristine De Valck, Julien Schmitt [Publisher] [Google Scholar]
Journal of Retailing, 94(4):
The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment
-Lanlan Cao, Xin Liu, Wenbin Cao [Publisher] [Google Scholar]
Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
-Mercy Mpinganjira, Daniel K. Maduku [Publisher] [Google Scholar]
The value of social media for innovation: A capability perspective
-Marie-Isabelle Muninger, Wafa Hammedi, Dominik Mahr [Publisher] [Google Scholar]
Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach
-Stephanie Feiereisen, Dina Rasolofoarison, Kristine De Valck, Julien Schmitt [Publisher] [Google Scholar]
Journal of Retailing, 94(4):
The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment
-Lanlan Cao, Xin Liu, Wenbin Cao [Publisher] [Google Scholar]
02 December 2018
Week 2018 12 04
International Journal of Research in Marketing, 35(4):
Extracting brand information from social networks: Integrating image, text, and social tagging data
-Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker [Publisher] [Google Scholar]
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
-Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau [Publisher] [Google Scholar]
Targeting online display ads: Choosing their frequency and spacing
-Steffen Försch, Evert de Haan [Publisher] [Google Scholar]
When consumers become project backers: The psychological consequences of participation in crowdfunding
-Sally Bitterl, Martin Schreier [Publisher] [Google Scholar]
Extracting brand information from social networks: Integrating image, text, and social tagging data
-Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker [Publisher] [Google Scholar]
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands
-Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau [Publisher] [Google Scholar]
Targeting online display ads: Choosing their frequency and spacing
-Steffen Försch, Evert de Haan [Publisher] [Google Scholar]
When consumers become project backers: The psychological consequences of participation in crowdfunding
-Sally Bitterl, Martin Schreier [Publisher] [Google Scholar]