Week 2018 05 01

Decision Sciences, 49(2):

How Unequal Perceptions of User Reviews Impact Price Competition
-Pelin Pekgün, Michael R. Galbreth and Bikram P. Ghosh [Publisher] [Google Scholar]

Journal of the Academy of Marketing Science, 46(3):

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
-Sander F. M. Beckers, Jenny van Doorn & Peter C. Verhoef [Publisher] [Google Scholar]

Effects of offline ad content on online brand search: insights from super bowl advertising
-Deepa Chandrasekaran, Raji Srinivasan & Debika Sihi [Publisher] [Google Scholar]

Pricing hybrid bundles by understanding the drivers of willingness to pay
-Jeffrey Meyer, Venkatesh Shankar & Leonard L. Berry [Publisher] [Google Scholar]

Journal of Business Research, 87:

Manufactured opinions: The effect of manipulating online product reviews
-Mengzhou Zhuang, Geng Cui, Ling Peng [Publisher] [Google Scholar]

The impact of media richness on consumer information search and choice
-Moutusy Maity, Mayukh Dass, Piyush Kumar [Publisher] [Google Scholar]

Dynamic trends in online product ratings: A diagnostic utility explanation
-Fang Wang, Kalyani Menon, Chatura Ranaweera [Publisher] [Google Scholar]

Week 2018 04 24

International Journal of Advertising, 37(3):

The impact of text valence, star rating and rated usefulness in online reviews
-Patrick De Pelsmacker, Nathalie Dens & Alona Kolomiiets [Publisher] [Google Scholar]

On electronic word-of-mouth diffusion in social networks: curiosity and influence
-Yu-Hui Fang, Kwei Tang, Chia-Ying Li & Chia-Chi Wu [Publisher] [Google Scholar]

Influences of motivations and lifestyles on intentions to use smartphone applications
-Juran Kim & Ki Hoon Lee [Publisher] [Google Scholar]

Advertising to the masses: the effects of crowding on the attention to place-based advertising
-Rick T. Wilson & Taewon Suh [Publisher] [Google Scholar]

Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
-Tae Hyun Baek, Chan Yun Yoo & Sukki Yoon [Publisher] [Google Scholar]

Journal of Service Research, 21(2):

Artificial Intelligence in Service
-Ming-Hui Huang and Roland T. Rust [Publisher] [Google Scholar]

Marketing Science, 37(2):

Advertising to Early Trend Propagators: Evidence from Twitter
-Anja Lambrecht, Catherine Tucker, and Caroline Wiertz [Publisher] [Google Scholar]

Competition and Crowd-Out for Brand Keywords in Sponsored Search
-Andrey Simonov, Chris Nosko, and Justin M. Rao [Publisher] [Google Scholar]

Personalization in Email Marketing: The Role of Noninformative Advertising Content
-Navdeep S. Sahni, S. Christian Wheeler, and Pradeep Chintagunta [Publisher] [Google Scholar]

The Evolution of Influence Through Endogenous Link Formation
-Tuan Q. Phan and David Godes [Publisher] [Google Scholar]

Week 2018 04 17

Journal of Marketing, 82(3):

 The Role of the Partner Brand’s Social Media Power in Brand Alliances
-Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler and Thorsten Hennig-Thurau [Publisher] [Google Scholar]

Week 2018 03 10

Journal of Business Research, 86:

Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries
-Qiang (Steven) Lu, Chinmay Pattnaik, Junji Xiao, Ranjit Voola [Publisher] [Google Scholar]

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
-Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar Samu [Publisher] [Google Scholar]

Management Science, 64(4):

The Impact of Consumer Multi-homing on Advertising Markets and Media Competition
-Susan Athey, Emilio Calvano, and Joshua S. Gans [Publisher] [Google Scholar]

Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
-David R. Bell, Santiago Gallino, and Antonio Moreno [Publisher] [Google Scholar]

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
-Hui Li, Qiaowei Shen, and Yakov Bart [Publisher] [Google Scholar]

Week 2018 04 03

European Journal of Marketing, 52(3/4):

The impact of social influence on the perceived helpfulness of online consumer reviews
-Hans Risselada, Lisette de Vries, Mariska Verstappen [Publisher] [Google Scholar]

Management Science, 64(3):

Collaborative Consumption: Strategic and Economic Implications of Product Sharing
-Baojun Jiang and Lin Tian [Publisher] [Google Scholar]

Randomized Markdowns and Online Monitoring
-Ken Moon, Kostas Bimpikis, Haim Mendelson [Publisher] [Google Scholar]

Advertiser Prominence Effects in Search Advertising
-Przemyslaw Jeziorski and Sridhar Moorthy [Publisher] [Google Scholar]