Week 2017 12 26

Customer Needs and Solutions, 4(4):

Signaling Success: Word of Mouth as Self-Enhancement
Andrea C. Wojnicki & David Godes

Journal of Advertising, 46(4):

How Related Multiscreening Could Positively Affect Advertising Outcomes
-Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
-Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen & Sela Sar [Publisher] [Google Scholar]

Journal of Marketing, 81(6):

Online Shopping and Social Media: Friends or Foes?
-Yuchi Zhang, Michael Trusov, Andrew T. Stephen, and Zainab Jamal [Publisher] [Google Scholar]

The Implications of Offering Free Versions for the Performance of Paid Mobile Apps
-Sandeep Arora, Frenkel ter Hofstede, and Vijay Mahajan [Publisher] [Google Scholar]

The Benefit of Becoming Friends: Complaining After Service Failures Leads Customers with Strong Ties to Increase Loyalty
-Nita Umashankar, Morgan K. Ward, and Darren W. Dahl [Publisher] [Google Scholar]

Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets
-Cheng Zhang, Chee Wei Phang, Qingsheng Wu, and Xueming Luo [Publisher] [Google Scholar]

Journal of Marketing Research, 54(6):

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
-Shiyang Gong, Juanjuan Zhang, Ping Zhao, and Xuping Jiang [Publisher] [Google Scholar]

Dynamically Managing a Profitable Email Marketing Program
-Xi (Alan) Zhang, V. Kumar, and Koray Cosguner [Publisher] [Google Scholar]

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
-Garrett A. Johnson, Randall A. Lewis, and Elmar I. Nubbemeyer [Publisher] [Google Scholar]

A New Method to Aid Copy Testing of Paid Search Text Advertisements
-Oliver J. Rutz, Garrett P. Sonnier, and Michael Trusov [Publisher] [Google Scholar]

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
-Lara Lobschat, Ernst C. Osinga, and Werner J. Reinartz [Publisher] [Google Scholar]

Week 2012 12 19

Journal of Advertising Research, 57(4):

How Brands Can Make Smarter Decisions in Mobile Marketing - Strategies for Improved Media-Mix Effectiveness And Questions for Future Research
-Vassilis Bakopoulos, John Baronello and Rex Briggs [Publisher] [Google Scholar]

How Effective Are Emojis In Surveys Taken on Mobile Devices? Data-Quality Implications and the Potential To Improve Mobile-Survey Engagement and Experience
-Christopher Bacon, Frances M. Barlas, Zoe Dowling and Randall K. Thomas [Publisher] [Google Scholar]

Journal of Business Research, 83:

Wine tourism experience: A netnography study
-Tan Vo Thanh, Valentina Kirova [Publisher] [Google Scholar]

Get the show on the road: Go-to-market strategies for e-innovations of start-ups
-Sabine Kuester, Elisa Konya-Baumbach, Monika C. Schuhmacher [Publisher] [Google Scholar]

PROMISING THE DREAM: Changing destination image of London through the effect of website place
-Pantea Foroudi, Tugra Nazli Akarsu, Elena Ageeva, Mohammad M. Foroudi, Charles Dennis, T.C. Melewar [Publisher] [Google Scholar]

Marketing Science, 36(6):

Mobile Money in Tanzania
-Nicholas Economides and Przemyslaw Jeziorski [Publisher] [Google Scholar]

Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
-Stephan Seiler, Song Yao, and Wenbo Wang [Publisher] [Google Scholar]

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
-Seshadri Tirunillai and Gerard J. Tellis [Publisher] [Google Scholar]

Banning Foreign Pharmacies from Sponsored Search: The Online Consumer Response
-Matthew Chesnes, Weijia (Daisy) Dai, and Ginger Zhe Jin [Publisher] [Google Scholar]

Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy
-Pavel Kireyev, Vineet Kumar, and Elie Ofek [Publisher] [Google Scholar]

Competitive Price Targeting with Smartphone Coupons
-Jean-Pierre Dubé, Zheng Fang, Nathan Fong, and Xueming Luo [Publisher] [Google Scholar]

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
-Shijie Lu and Sha Yang [Publisher] [Google Scholar]

Psychology & Marketing, 35(1):

For Indian online shoppers, have saying and doing parted ways?
-Manit Mishra [Publisher] [Google Scholar]

Week 2017 12 12

Management Science, 63(12):

Bidding for Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit
-Scott Fay and Robert Zeithammer [Publisher] [Google Scholar]

Sequential Search with Refinement: Model and Application with Click-Stream Data
-Yuxin Chen and Song Yao [Publisher] [Google Scholar]

Week 2017 12 05

European Journal of Marketing, 51(11/12):

 Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
-Stefania Farace, Tom van Laer, Ko de Ruyter, Martin Wetzels [Publisher] [Google Scholar]