Week 2017 05 02

Journal of Advertising, 46(2):

Opportunities for and Pitfalls of Using Big Data in Advertising Research
-Edward C. Malthouse & Hairong Li [Publisher] [Google Scholar]

Special Section: Big Data in Advertising

An Investigation of Brand-Related User-Generated Content on Twitter
-Xia Liu, Alvin C. Burns & Yingjian Hou [Publisher] [Google Scholar]

Cross-Industrial User Channel Preferences on the Path to Online Purchase: Homogeneous, Heterogeneous, or Mixed?
-Ingo F. Becker, Marc Linzmajer & Florian von Wangenheim [Publisher] [Google Scholar]

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
-Atanu Roy, Jisu Huh, Alexander Pfeuffer & Jaideep Srivastava [Publisher] [Google Scholar]

Journal of Interactive Marketing, 38:

http://www.sciencedirect.com/science/journal/10949968/38/supp/C

Week 2017 04 25

Journal of Business Ethics, 9(1):

Personalized Ad in Your Google Glass? Wearable Technology, Hands-Off Data Collection, and New Policy Imperative
-Yong Jin Park, Marko Skoric [Publisher] [Google Scholar]

Journal of Consumer Research, 43(6):

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media
-Francisco Villarroel Ordenes; Stephan Ludwig; Ko de Ruyter; Dhruv Grewal; Martin Wetzels [Publisher] [Google Scholar]

Journal of Service Research, 20(2):

Online Reviewer Engagement: A Typology Based on Reviewer Motivations
-Charla Mathwick, Jill Mosteller [Publisher] [Google Scholar]

Service Science, 9(1):

The Dynamics of Consumer Engagement with Mobile Technologies
-Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse, Ewa Maslowska, Su Jung Kim, and Wei Xie [Publisher] [Google Scholar]

Week 2017 04 18

Industrial Marketing Management, 62:

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
-Kunal Swani, George R. Milne, Brian P. Brown, A. George Assaf, Naveen Donthu [Publisher] [Google Scholar]

Journal of Service Management, 28(2):

The influence of platform service innovation on value co-creation activities and the network effect
-Wenhui Fu, Qiang Wang, Xiande Zhao [Publisher] [Google Scholar]

Psychology & Marketing, 34(5):

The Best I Can Be: How Self-Accountability Impacts Product Choice in Technology-Mediated Environments
-Zoe O. Rowe, Hugh N. Wilson, Radu M. Dimitriu, Katja Breiter and Fiona J. Charnley [Publisher] [Google Scholar]

Consumers’ Social Media Brand Behaviors: Uncovering Underlying Motivators and Deriving Meaningful Consumer Segments
-Radu Dimitriu and Rodrigo Guesalaga [Publisher] [Google Scholar]

Week 2017 04 11

Management Science, 63(4):

Fee or Free: When Should Firms Charge for Online Content?
-Anja Lambrecht and Kanishka Misra [Publisher] [Google Scholar]

Week 2017 04 04

Journal of the Academy of Marketing Science, 45(3):

Customer engagement: the construct, antecedents, and consequences
-Anita Pansari & V. Kumar [Publisher] [Google Scholar]

Toward a theory of customer engagement marketing
-Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold & Brad D. Carlson [Publisher] [Google Scholar]

Journal of Business Ethics, 141(2):

Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?
-Ouidade Sabri [Publisher] [Google Scholar]

Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment
-Selma Kadic-Maglajlic, Maja Arslanagic-Kalajdžic, Milena Micevski, Nina Michaelidou & Ekaterina Nemkova [Publisher] [Google Scholar]

Journal of Marketing Research, 54(2):

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
-Xi Chen, Ralf van der Lans, and Tuan Q. Phan [Publisher] [Google Scholar]

A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
-Norris I. Bruce, B.P.S. Murthi, and Ram C. Rao [Publisher] [Google Scholar]

What Are Likes Worth? A Facebook Page Field Experiment
-Daniel Mochon, Karen Johnson, Janet Schwartz, and Dan Ariely [Publisher] [Google Scholar]

Valuable Virality
-Ezgi Akpinar and Jonah Berger [Publisher] [Google Scholar]