Week 2016 12 27

Journal of Advertising, 45(4):

The Underlying Mechanisms of Multiscreening Effects
-Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal
-Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt [Publisher] [Google Scholar]

Psychology & Marketing, 34(1):

Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives
-Yu-Hui Fang [Publisher] [Google Scholar]

Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
-Sambit Lenka, Vinit Parida and Joakim Wincent [Publisher] [Google Scholar]

Influence of Social Media over the Stock Market
-Juan Piñeiro-Chousa, Marcos Vizcaíno-González and Ada María Pérez-Pico [Publisher] [Google Scholar]

Week 2016 12 20

Quantitative Marketing and Economics, 14(4):

The palette that stands out: Color compositions of online curated visual UGC that attracts higher consumer interaction


-Nima Y. Jalali, Purushottam Papatla [Publisher] [Google Scholar]

Strategic Management Research, 38(1):

Networks, platforms, and strategy: Emerging views and next steps
-David P. McIntyre and Arati Srinivasan [Publisher] [Google Scholar]

Week 2016 12 13

International Journal of Research in Marketing, 33(4):

The impact of brand familiarity on online and offline media synergy
-Koen Pauwels, Ceren Demirci, Gokhan Yildirim, Shuba Srinivasan [Publisher] [Google Scholar]

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
-Andrew T. Stephen, Donald R. Lehmann [Publisher] [Google Scholar]

Journal of Retailing, 92(4):

An Empirical Investigation of Online Gray Markets
-Kexin Zhao, Xia Zhao, Jing Deng [Publisher] [Google Scholar]

A Model for Inferring Market Preferences from Online Retail Product Information Matrices
-Timothy J. Gilbride, Imran S. Currim, Ofer Mintz, S. Siddarth [Publisher] [Google Scholar]

E-Service Quality: Development of a Hierarchical Model
-Markus Blut [Publisher] [Google Scholar]

Week 2016 12 06

Journal of Marketing Research, 53(6) :

Design of Search Engine Services: Channel Interdependence in Search Engine Results
-Benjamin Edelman and Zhenyu Lai [Publisher] [Google Scholar]

GfK Marketing Intelligence Review, 6(2):

Special issue on Marketing and Data Science
-Edited by Bernd Skiera [Publisher]