Journal of Advertising, 45(2):
Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention
-Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet [Publisher] [Google Scholar]
Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition
-Robert Angell, Matthew Gorton, Johannes Sauer, Paul Bottomley & John White [Publisher] [Google Scholar]
Recent journal articles on Technology, Innovation and Interactivity in Marketing
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