Week 2016 01 06

Journal of Service Research, 19(1):

Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems
-Maik Hammerschmidt, Tomas Falk, and Bert Weijters [Publisher] [Google Scholar]

Week 2015 12 29

Journal of the Academy of Marketing Science, 44(1):

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
-V. Kumar , Ashutosh Dixit, Rajshekar (Raj) G. Javalgi, Mayukh Dass [Publisher] [Google Scholar]

Adaptive personalization using social networks

-Tuck Siong Chung, Michel Wedel, Roland T. Rust [Publisher] [Google Scholar]

Journal of Business Research, 69(3):

Targeting without alienating on the Internet: Ethnic minority and majority consumers
-Boris Bartikowski, Besma Taieb, Jean-Louis Chandon [Publisher] [Google Scholar]

Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
-Marie-Odile Richard, Mohammad Reza Habibi [Publisher] [Google Scholar]

Leveraging loyalty programs to build customer–company identification
-Thomas Brashear-Alejandro, Jun Kang, Mark D. Groza [Publisher] [Google Scholar]

Journal of Marketing Research, 52(6):

Transaction Attributes and Customer Valuation
-Michael Braun, David A. Schweidel, and Eli Stein [Publisher] [Google Scholar]

Week 2015 12 15

Journal of Business Research, 69(2):

The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
-Jie Chen, Lefa Teng, Ying Yu, Xueer Yu [Publisher] [Google Scholar]

Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
-Marie-Odile Richard, Jean-Charles Chebat [Publisher] [Google Scholar]

Mobile Commerce: How It Contrasts, Challenges, and Enhances Electronic Commerce:

A book by Esther Swilley

Published by Business Expert Press, New York. ISBN: 9781606498446

http://www.businessexpertpress.com/books/mobile-commerce-how-it-contrasts-challenges-and-enhances-electronic-commerce

Psychology & Marketing, 33(1):

The Effects of Psychobiological Motivational Traits on Memory of In-Game Advertising Messages
-Johnny V. Sparks and Sungwon Chung [Publisher] [Google Scholar]

Week 2015 12 08

Organization Science, 26(6):

What Difference Does a Robot Make? The Material Enactment of Distributed Coordination
-Matt Beane and Wanda J. Orlikowski [Publisher] [Google Scholar]

Decision Sciences, 46(6):

The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models
-Insu Park, Jeewon Cho and H. Raghav Rao [Publisher] [Google Scholar]

Industrial Marketing Management, 51:

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
-Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen [Publisher] [Google Scholar]

International Journal of Research in Marketing, 32(4):

The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers
-Oliver Emrich, Peter C. Verhoef [Publisher] [Google Scholar]

Journal of Interactive Marketing, 32:

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts
-Jennifer Christie Siemens, Scott Smith, Dan Fisher, Anastasia Thyroff, Ginger Killian [Publisher] [Google Scholar]

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process
-Abdul R. Ashraf, Narongsak (Tek) Thongpapanl [Publisher] [Google Scholar]

Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
-Camiel J. Beukeboom, Peter Kerkhof, Metten de Vries [Publisher] [Google Scholar]

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
-Oliver Francis Koch, Alexander Benlian [Publisher] [Google Scholar]

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images
-Iris Vilnai-Yavetz, Sigal Tifferet [Publisher] [Google Scholar]

Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media
-Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko [Publisher] [Google Scholar]